Company Overview

Weetabix Food Company is the second largest branded manufacturer of cereals and cereal bars in the United Kingdom. Based in Northamptonshire, UK, its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars.  The Weetabix brand has been manufactured and sold in the UK since 1932; today it is the UK’s number one selling, most trusted and most recommended cereal and is one of Britain’s most iconic brands.

The mills at Burton Latimer export to more than 80 countries around the world and for the Weetabix brand all of the wheat is grown within 50 miles of the site.  See www.weetabix.com for links to websites around the globe.

A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri.  Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories.  Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST).

 

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Information

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Our Brands

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Weetabix

Weetabix and our flavour range to fuel your day.

> View Weetabix products

Weetabix Minis

Chocolate Chip and Fruit and Nut Minis Weetabix that stays crunchy in milk!

> View Weetabix Minis products

Oatibix

Oatibix and Oatibix Flakes for Oat goodness to start your day.

> View Oatibix products

Alpen

The original Swiss Muesli for breakfast at its peak.

> View Alpen products

Alpen Bars

Perfect for a mid-morning snack, packed with Alpen ingredients.

> View Alpen Bars products

Alpen Light Bars

Delicious 70 calorie bars for a tasty treat when you are watching your diet.

> View Alpen Light Bars products

Alpen Trail Bars

Big Alpen snack bars, packed full of big ingredients for big taste.

> View Alpen Trail Bars products

Alpen Porridge Pots

Porridge full of tasty ingredients, made easy in pots or sachets.

> View Alpen Porridge Pots products

Weetos

Our chocolatey O’s for breakfast and beyond.

> View Weetos products