Weetabix Food Company is the second largest branded manufacturer of cereals and cereal bars in the United Kingdom. Based in Northamptonshire, UK, its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix and Alpen cereal Bars. The Weetabix brand has been manufactured and sold in the UK since 1932; today it is the UK’s number one selling, most trusted and most recommended cereal and is one of Britain’s most iconic brands.
The mills at Burton Latimer export to more than 80 countries around the world and for the Weetabix brand all of the wheat is grown within 50 miles of the site. Weetabix also has manufacturing plants around the world, including at its North American division and other locations globally, employing c. 1,800 staff members across the world. See www.weetabix.com for links to websites around the globe.
A family controlled company until 2003, Weetabix Food Company is now 60% owned by Bright Food (Group) Co., Ltd, one of the largest Chinese international conglomerates in the food industry, with operations throughout the entire food industrial chain including agriculture, food processing, brand agency service and retail amongst others. Bright Food’s sugar, dairy, wine and retail businesses hold leading positions within their markets. The remaining share capital is largely owned by Lion Capital who have been investors in Weetabix since 2004 and are recognised as a leading investor in the consumer sector having held stakes in brands such as Jimmy Choo, Orangina, Kettle Foods, Picard Surgeles, AllSaints Spitalfields and Bumble Bee Foods. The firm works in partnership with the management of its companies to strategically transform the businesses in which it invests.
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