Weetabix Food Company

From our beginnings in 1932 when Bennison Osbourne and Malcolm MacFarlane founded the British and African Cereal Co Ltd through to the Weetabix Food Company of today, makers of the UKs No.1 breakfast cereal with over 50 products in the UK and exporting to over 80 countries, Weetabix Food Company has a rich history. Here you can see some of the milestones along the journey so far.

  • 1932
  • 1936
  • 1939
  • 1943
  • 1945
  • 1948
  • 1951
  • 1954
  • 1956
  • 1958
  • 1963
  • 1967
  • 1968
  • 1969
  • 1971
  • 1975
  • 1981
  • 1991
  • 2002
  • 2006
  • 2010
  • 2011
  • 2012
  • 2013
  • 2015


If you require further information on the company or our brands or if you wish to contact a member of the consumer services team please click on the link below.

Email Consumer Services

Also in this section

Our Brands

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Weetabix and our flavour range to fuel your day.

> View Weetabix products

Weetabix Minis

Chocolate Chip and Fruit and Nut Minis Weetabix that stays crunchy in milk!

> View Weetabix Minis products


Oatibix and Oatibix Flakes for Oat goodness to start your day.

> View Oatibix products


The original Swiss Muesli for breakfast at its peak.

> View Alpen products

Alpen Bars

Perfect for a mid-morning snack, packed with Alpen ingredients.

> View Alpen Bars products

Alpen Light Bars

Delicious 70 calorie bars for a tasty treat when you are watching your diet.

> View Alpen Light Bars products

Alpen Trail Bars

Big Alpen snack bars, packed full of big ingredients for big taste.

> View Alpen Trail Bars products

Alpen Porridge Pots

Porridge full of tasty ingredients, made easy in pots or sachets.

> View Alpen Porridge Pots products


Our chocolatey O’s for breakfast and beyond.

> View Weetos products