Farmer Focus
We’d be nothing without the amazing farmers that put the ‘Weet’ in Weetabix
We’re proud to have over 150 local farmers participate in our Growers Group scheme, helping to farm over 75,000 metric tonnes of delicious wheat every year across more than 4 million acres.
That’s almost 3000 football pitches – and a whole lot of breakfasts! With a dedication to quality and sustainability, every farmer we work with is committed to doing what’s right and ensuring they grow in a way that helps nature flourish.
Join Jim on his farm
At only 24, Jim is one of our youngest farmers.
He took over managing his family farm (which is a stone’s throw away from Weetabix Mills in Burton Latimer) from his father a few years ago, carving out his own path, learning as he goes and bringing a fresh outlook to farming that puts sustainability at its heart.
Take a look at Tom’s farm
Tom and his brother Will, are fourth generation farmers in Northamptonshire.
Both brothers went to university and worked around the world on other farms, exploring the likes of New Zealand, Australia and Scotland, before heading back to the family business to take over from their parents and uncle who are still involved today. Located just 8 miles from Weetabix Mills, they love working with a much loved, local brand.
Join Jon as he shows you round his farm
Jon is a 4th generation farmer.
His grandfather moved to the farm back in 1939 and they’ve been growing wheat ever since. Jon now works alongside his brother and son (and a passionate team of staff) to keep producing the very best for those Bix. Located close to the beautiful and historic town of Stamford, Jon feels very fortunate to call the countryside his office.
Join us on Anna’s farm
Anna didn’t grow up on a farm, but always had a love for the land.
Having gone to agricultural college, she found her way to the fields and now runs Eastern Farms alongside her husband, Charles. Based in the beautiful Cambridgeshire countryside, she feels so fortunate to do what she loves every day.
Take a peek at the Penn family farm
Manor Farm is a part of the Castle Ashby Estate in Northampton and is run by the Penn family.
This includes dad, David, his daughter Louise and sons Robert and George. As 2nd generation tenants, they have been farming wheat for as long as they can remember. A qualified agronomist, Louise is responsible for choosing the crops, when they are planted and implementing regenerative techniques to ensure the farm is working towards being as sustainable as possible.
Weetabix Wheat Cycle
Growing wheat requires commitment, attention to detail and patience!
In fact, it takes a whole year to cultivate the delicious grains that go into every box here at Weetabix. From planting a wheat seed to seeing green ears spouting, all the way through to harvesting our golden goodness, it’s a process of passion and persistence. A job our local Weetabix Growers Group take on with pride.
In fact, it takes a whole year to cultivate the delicious grains that go into every box here at Weetabix. From planting a wheat seed to seeing green ears spouting, all the way through to harvesting our golden goodness, it’s a process of passion and persistence. A job our local Weetabix Growers Group take on with pride.
Planting Autumn
Wheat seeds are planted into the ground in autumn and start to grow their roots and they emerge out of the ground using moisture to help them grow.
Growing stronger Winter
The seedling plant starts to grow stronger, all the energy for the plant has come from the seed up to now, this is when the plant can start making its own energy and really have a growth spurt.
Full plant develops Spring
The wheat plant spends all spring growing bigger leaves and roots ready to grow the most grains it can. The ears (the name for the part of the plant that produces the grain) form in June. They will still be green at this stage.
Turing golden & harvest Summer
The wheat plant turns yellow and the grains swell up with all the goodness from the soil until they are ready to harvest! Then combines roll across our local fields harvesting our Weetabix Wheat ready for our boxes! The grain is stored in grainstores on the farm until it is ready to be transported straight to our mills and is ready to be turned into the Weetabix we all know and love.
The journey from FARM TO SPOON
Weetabix goes on a journey from field to bowl that has five key stages.
We are working steadily to improve the sustainability of each stage.
