Company Overview

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We’ve come a long way since the first box of Weetabix left our Burton Latimer mill way back in 1932. For the last eight decades we’ve been nourishing the nation with a family of brands that includes: Weetabix, Alpen, Weetabix On The Go drinks, Oatibix, Ready brek, Weetos, and Alpen Cereal Bars. Today, we are the UK’s number one selling, most trusted and most recommended cereal, responding to the changing needs of our consumers.


Our Northamptonshire mills currently export to over 80 countries around the world. We’re also really proud that we source the wheat which goes into our Weetabix Biscuit from farms within a 50 mile radius of our head office in Burton Latimer.


A family owned business until 2003, Weetabix Food Company is now a subsidiary of Post Holdings, Inc., headquartered in St. Louis, Missouri. Post Holdings, Inc is a consumer packaged goods holding company operating in center-of-the-store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories. Post Holdings, Inc is listed on the New York Stock Exchange (NYSE: POST)

Proud to nourish the nation

Take a walk down memory lane with all the landmark moments from our long and illustrious history.